ALERT: American Honda keeps RPA as creative agency for Honda; Mullen picked for Acura

BREAKING NEWS ALERT March 18, 2013

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American Honda keeps RPA as creative agency for Honda; Mullen picked for Acura MediaVest named media agency for 2 brands Mark Rechtin American Honda, following a three-month selection process, picked incumbent RPA to remain its advertising agency for the Honda brand, but has given the Acura business to Boston-based Mullen.  story    Honda Motor Co. spent $850 million on measured media in the U.S. for the Honda and Acura brands in 2012, up from just over $700 million in 2011. EDITOR'S NOTE: Automotive News recently changed its email address. Add our address to your Safe Senders list to ensure you continue to get all of our newsletters. Click here for easy instructions.

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