ALERT: Chevy ad account goes to McCann; Split with Goodby unwinds another Ewanick-era move

BREAKING NEWS ALERT March 14, 2013

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Chevy advertising account goes to McCann Split with Goodby unwinds another Ewanick-era move Mike Colias The advertising joint venture formed last year to handle Chevrolet's creative advertising has split apart, with McCann Worldgroup emerging as the lead agency for the bow-tie brand globally. McCann said today that it has taken full ownership of the Commonwealth firm, which it formed in a 50-50 joint venture with Goodby, Silverstein & Partners. The Commonwealth name will remain, but McCann is buying out Goodby's stake.  story    The shift in ad accounts comes as Chevrolet readies a busy launch schedule, with 25 product rollouts planned globally in 2013. EDITOR'S NOTE: We're upgrading our email system. Look for an email in the next week and follow the instructions to make sure you continue to receive this newsletter. If you notice that you're not getting your newsletters, please check your Junk folder. Thanks for your patience.

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